Cohesive visual assets for a culinary event. [ TEALEAVES ]
Creating visual assets for print utilizing the Eat The Invaders design system, an event focused on the culinary experience of eating invasive species. Eat the Invaders is a culinary event sponsored by TEALEAVES and their Biodiversity+ Design initiative.
[ OVERVIEW ]
Brand Asset Design
I designed print assets for the inaugural Eat The Invaders culinary event, including guest postcards and table cards for 16+ stations. Around 250 guests attended. Each piece followed the same brand system, so the event felt consistent from table to table.
[ MISSION ]
How can I create cohesive graphics for a culinary event across various products [labels, cards, signage] ?
[ SOLUTION ]
[ TAKEAWAYS ]
Differences in digital to physical print
This project taught me how design moves from screen to paper. I learned to set up files for print, choose the right paper stock, and check proofs before a full run. I also learned how much type size and spacing change once a piece sits on a table instead of a screen. A postcard held in someone's hand needs different scale than the same design viewed at arm's length.
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